Brief
Whilst working for a consortium of ski resorts at a meeting in Iceland, the MD of SMas recognised an opportunity in the marketplace, to introduce a new and very unique sport to the UK called Swamp Soccer.

Key Tasks
The MD visited the Swamp Soccer tournament in Finland and participated, to get the ‘feel’ for the event. After instigating market research in Scotland, a three year business development plan was produced, and the annual event was launched in the UK in June 2006, with support from various sponsors. The event has expanded each year.

Outcomes
The Swamp Soccer New World Championships held in Scotland continues to attract teams from all over the world, and secures international media exposure worth millions. The event has won three national awards, including “The Chairman’s Award” at The Scottish Event Awards in 2008.