HIE International Trade Development Events Programme
Highlands and Islands Enterprise, as part of one of their key strategic objectives to encourage businesses to undertake international trade, has extended their successful international trade development events programme.
Below are details of the events that will be instigated from January to March 2009. The events are geared towards experienced and/or new exporters. Each event is also delivered by very experienced exporters/trainers, the delivery format includes case studies, and full course notes are provided for delegates. These events are free of charge to businesses and organisations located in the Highlands and Islands area. Any Highlands and Islands-based organisation can attend any of these events. To register a place, please follow the online booking procedure located at the foot of this page. When delegates book online they will receive a confirmation email, plus a reminder by email a few days before the event.
If you have any general queries about this event programme, please call Stewart of SMas Ltd on telephone 01369 830000, or email [email protected]
Identifying & Evaluating Overseas Markets
9.30am to 4pm (lunch provided)
Thurso (Park Hotel) - 9 Feb; Forres (Horizon Scotland) - 10 Feb;
Kirkwall (Picky Centre) - 11 Feb; Lerwick (Shetland Hotel) - 12 Feb
Have you ever wondered if you are targeting the most appropriate overseas markets for your products and services? Do you think your resources for international trade are spread too thinly? Would you like to export, but which markets should you go for first? If you answered yes to any of these questions, you need to attend this workshop.
Utilising simple software developed for the Chambers of Commerce, delegates will find out:
- how to select the best potential international markets
- evaluating and prioritising export opportunities
- using research for export planning and decision making
- effective use of the internet as a market research tool
- undertaking overseas research, including missions and exhibitions
- interpreting and making use of the results
Export Procedures and Documentation
9.30am to 4.30pm (lunch provided)
Stornoway (Cabarfeidh Hotel) - 17 Mar;
Broadford (Broadford Hotel) – 19 Mar
The associated procedures and paperwork for exporting can appear to be a minefield. However, at this workshop delegates will be given information on the correct and most up-to-date procedures and documentation necessary for trading with various overseas markets and countries. Like many tasks, it’s all about getting the right training - and familiarity with the processes involved.
The itinerary includes the following:
- why export
- export enquiries
- incoterms and contracts
- getting paid
- shipping methods and insurance
- certificates of origin
- vat and customs
- documentation completion
Introduction to Exporting
9.30am to 4.30pm (lunch provided)
Elgin (Eight Acres Hotel) - 3 Feb
This workshop is designed for delegates and/or companies that are new to exporting, or delegates who require a refresher course.
The itinerary is as follows:
- why export and the export office
- planning to export
- handling export enquiries
- incoterms
- how to calculate an export price
- the contract, internal order processing, and despatch preparation
- getting paid
- export documents
Appointing and Managing Agents and Distributors
9.30am to 4.30pm (lunch provided)
Inverness (Kingsmills Hotel) - 4 Feb
Undertaking international trade more than often means contracting with “middle men.” One of the most popular methods for increasing international sales is via agents and distributors. This workshop is geared for staff involved in sales and marketing and the management of agents and distributors.
The itinerary is as follows:
- market entry strategy
- role of agent and distributor
- how to find an agent and distributor
- legal contracts and appointments
- how to motivate the agent/distributor
- EU Agents Directive
- conclusion and termination of agreement
- cost/compensation
- case studies
Doing Business with North America
9.30am to 4.30pm (lunch provided)
Forres (Horizon Scotland) – 18 Mar
North America continues to be Scotland’s biggest international trade market. This workshop is for manufacturing and services companies wishing to develop business in the USA and Canada.
The itinerary covers:
- the geography of USA and Canada
- travel and business culture
- exporting to USA/Canada – the regulations
- getting your product to market
- marketing in USA/Canada
- various routes to market
- establishing a business presence
- intellectual property and trade mark protection
Doing Business with Germany (tourism only)
10.00am to 12noon (lunch optional)
Broadford (Broadford Hotel) - 19 Jan
This specialist workshop is to inform tourist businesses of the visitor opportunities in the Highlands and Islands biggest overseas market. The workshop will also provide details of the new Lufthansa German Airlines Duesseldorf to Inverness direct route, which will commence in June 2009. The workshop is for tourist associations/groups, accommodation providers, eateries, activity providers, tour companies, retailers, visitor attractions and other tourism-dependant organisations.
The itinerary will include:
- an overview of the German business culture
- details of the new flight service from Duesseldorf to Inverness
- the opportunities for tourism businesses, including routes to market
- the opportunity to have a one-to-one meeting with the presenter (immediately after the seminar)
Doing Business with Germany (all industry sectors)
10.00am to 12noon (lunch optional)
Nairn (Golf View Hotel) – 16 Mar
This specialist workshop is to provide tourism, manufacturing & services organisations with an understanding of undertaking international trade with Germany.
The itinerary for all attendees will commence with:
- an overview of the German business culture
- details of the new Lufthansa flight service from Inverness to Duesseldorf
- advice and assistance available to companies from Scottish Development International
The attendees will then split into two separate groups to cover the following:
Tourism only
- the opportunities for tourism businesses, including routes to market
- the opportunity to have a one-to-one meeting with the presenter
Manufacturing & Services only
- the routes to market for manufacturing & services companies
- the opportunity to have a one-to-one meeting with the presenter
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